On this episode I welcome Shivanku Misra who leads the global marketing and digital analytics function at Hilton Worldwide.

Shivanku is a global leader with 12+ years of management experience in creating as well as implementing analytical solutions with quantifiable business impact.

He has started and grown analytics departments from ground up, at multiple Fortune 500 companies, and has delivered a business impact of more than $2 Billion over the last decade.

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