Magnus McDermid -Senior Vice President, Mobility Group, Panasonic System Solutions of North America (PSSNA). After joining Panasonic Canada in 1996 in a sales management role, Magnus has grown within Panasonic and has held various positions within the Retail Systems group, and Computer and Communications before taking on the role of General Manager of the Computer and AV solutions group in 2010. In his current position, Magnus oversees sales and operations for the U.S. TOUGHBOOK Mobility business where he focuses on delivering high-performance technology to help businesses work smarter and more efficiently. Originally from Scotland, Magnus completed his education at Dundee University and moved to Canada with his family in 1989.