In 2020 over 155 million people listen to podcasts every week, with listeners’ most popular age group in 25-44. It makes up almost half of all subscribers — 49%.

Taking part in & appearing as a guest on podcasts is an excellent opportunity to promote yourself to a broader audience. As an episode’s guest, you have a platform to share your expertise in a given field and establish your presence as a Thought Leader. Furthermore, one of them is a unique opportunity to build a professional image of yourself. 

Here are Top 6 reasons for Executives to participate in podcasts.

Boost Your Personal Brand

Personal branding is a perfect solution for those who want to set themselves apart from other professionals and get recognized as an expert. The more you demonstrate at different events, the more you’re viewed as a unique leader worth listening to and learning from.

Moreover, company Boards usually recommend that their top executives become more active when it comes to promoting their personal and or company brands, and podcasting provides one of the best channels to accomplish these objectives on continuous basis.

Provide Glimpse into Company Culture 

Your company’s culture is something one usually couldn’t learn much about without being its part. By providing more information for both potential employees and colleagues, you build credit and trust. 

Establish Thought Leadership Expertise.

By posting about specific topics, you attract a specific audience that is interested in the same fields. That’s how you build both your expertise and professional confidence. The same goes for being a podcast’s guest and talking about your ideas and leadership path. 

Attract Top Talent

Podcasts are one of the most useful platforms for promoting your company or yourself as a potential employer. The audience has great confidence in those who are recognized as field experts. This is a great platform to share career opportunities within your organization and explain why potential candidates should consider them. 

Expand Your Professional Network.

Participation in professional related events, including podcasts, is a great way to collaborate with other executives from the same podcast or find further network building possibilities. Rest assured that some of your colleagues might recommend you as a next episode’s guest if you show your willingness to participate in one. You can do the same. It quickly builds and expands your professional network. 

Make an Impact & Pay It Forward.

Every successful executive started somewhere. They did not become an executive overnight and had to build their reputation, while also learning from someone and being mentored by more accomplished professionals. If you are an Executive debating all of the many reasons why you should participate or not, paying it forward and helping the high-potentials should be enough of a reason to share your expertise. 

Ready to make an impact? Discover how Ivy Podcast can help. We have interviewed many Executives from Fortune 500 who have shared their valued expertise on our platform.